What your customer sees
- Performance Ads
- Campaign management
- Lead generation
- Audience targeting
- Creative strategy
khal.it
Performance Marketing · Berlin Your marketing budget is evaporating —
because the tech is broken
We combine performance ads with clean tracking, GDPR compliance, and technical implementation — so every euro counts.
10+ Years experience
100+ Clients served
5×+ Conversion increase
The Problem
Your marketing funnel has holes
You invest in ads — but data is lost between click and close. The result: wasted budget, missed leads, and daily opportunity costs.
Tracking is broken
Ad blockers, iOS restrictions, and cookie losses corrupt your data. You optimize based on numbers that aren't accurate.
GDPR risk
Consent banners misconfigured, pixels without legal basis, missing privacy policies. A liability that keeps growing.
Leads go missing
Data doesn't flow cleanly from ad to form to CRM. Qualified contacts disappear between systems.
The Solution
Two experts. One system.
Performance marketing and technical implementation in one place — khal.it × UniverMatch.
khal.it
Technical Implementation What runs behind the scenes
- Tracking setup
- Meta Conversion API
- GDPR compliance
- CRM integration
- Custom solutions
Together we close the gap between click and close.
Services
What we deliver for you
From strategy to reporting — the complete funnel, managed end-to-end.
01 Strategy & Preparation
8 services
- Goal definition (leads, demos, opportunities, applications)
- Analysis of existing sales & marketing processes
- Target audience analysis
- Buyer persona development
- Customer journey mapping
- Competitive analysis
- Channel & funnel strategy
- KPI definition
02 Tracking & Technical Setup
9 services
- Meta Business Manager setup
- Ad account setup
- Pixel implementation
- Conversion API setup
- Event tracking
- CRM integration & lead routing
- Conversion measurement
- GDPR-compliant implementation
- Testing all data flows
03 Funnel Development
3 services
- Match quiz
- Landing page design
- Conversion optimization
04 Creative Development
6 services
- Ad messaging development
- Value proposition refinement
- Ad, image & video concepts
- UGC concepts
- Copy & CTA development
- Ad variant creation
05 Campaign Setup
7 services
- Campaign structure development
- Audience creation
- Interest targeting
- Lookalike & retargeting audiences
- Campaign setup & budget allocation
- Placement management
- Conversion & retargeting campaigns
06 Ongoing Optimization
7 services
- A/B, creative & audience testing
- Offer testing
- Budget optimization
- Ad rotation & frequency control
- Conversion optimization
- Lead quality analysis
- Scaling successful campaigns
07 Lead Qualification
6 services
- Qualification question development
- Lead scoring
- Pre-qualification
- Segmentation
- Sales handoff rules
- CRM workflows & automations
08 Lead Nurturing
6 services
- Email & SMS sequences
- Remarketing campaigns
- Webinar invitations
- Follow-up processes
- Booking processes
- Reactivation of existing leads
09 Reporting & Analysis
6 services
- CPL analysis
- Cost per opportunity
- Funnel & audience analysis
- Creative & conversion analysis
- Pipeline review
- Actionable recommendations
Process
Measurable results in 5 steps
From the first audit to ongoing optimization — how we work together.
01
Audit & Analysis
1 weekWe review your existing tracking setup, consent management, and campaign structure. Where is data being lost? Where is the legal risk?
Audit report with concrete recommendations.
02
Tracking Setup
1–2 weeksSet up tracking, connect Meta Conversion API, configure GA4, properly integrate consent banner.
Clean, GDPR-compliant tracking is live.
03
Campaign Launch
1–2 weeksUniverMatch launches performance campaigns based on clean data. Audience targeting, creative tests, budget allocation.
First campaigns live with correct attribution.
04
Optimization & Scaling
OngoingConversion data flows back into campaign management. A/B testing, bid optimization, lead scoring refinement.
Rising conversion rates at the same budget.
05
Reporting & Handover
OngoingTransparent reporting on all KPIs. Dashboard access, monthly reviews, clear recommendations.
Decision-making basis for next steps.
Results
What changes measurably
Real numbers — what happens when campaigns and tracking run as one system.
5× better performance than before via Google Ads Case study · DMRZ
80% of Google budget shifted to Meta in 2 months Case study · DMRZ
+19% more attribution on Meta Ads via the Conversion API Source · Meta Business
100% GDPR-compliant from day 1 Standard · Compliance
Sources: DMRZ project (UniverMatch), Meta Business Help Center.
FAQ
Common questions
What is server-side tracking and why do I need it?
With server-side tracking, data is processed on your own server instead of in the user's browser. This bypasses ad blockers and iOS restrictions that swallow up to 30% of conversion data today. With a properly set up server container, you get the full data basis back — and can optimize your campaigns on real numbers.
Is my tracking GDPR-compliant?
Many tracking setups violate the GDPR without anyone noticing: pixels load before consent, cookie banners are misconfigured, or data processing agreements are missing. We audit your setup, implement legally sound consent management, and ensure only data with a legal basis is collected.
What is the Meta Conversion API (CAPI)?
The Meta Conversion API sends conversion events directly from your server to Meta — independent of the browser. Since iOS 14.5, the Facebook Pixel alone is no longer reliable. With CAPI, Meta reports an average of 19% more conversions. We set up the API server-side, GDPR-compliant and without data loss.
How does lead qualification work?
Lead qualification means not every contact is treated equally. Through lead scoring, we automatically evaluate incoming leads based on criteria like interaction depth, company size, or budget. Qualified leads are handed directly to the CRM and assigned to the sales team — unqualified leads enter a nurturing sequence.
What does performance marketing with tracking setup cost?
Costs depend on the complexity of your setup. A tracking audit is a one-time project, technical implementation is billed per project, and ongoing optimization runs as a retainer. In the intro call, we review your setup and give you a transparent estimate.
How quickly will I see results?
The tracking setup is typically ready within 2–4 weeks. First campaign results based on clean data appear after 4–6 weeks. The full system effect — optimized campaigns, clean attribution, rising conversion rates — shows after 60–90 days.
Do you only work with Meta Ads?
Meta (Facebook & Instagram) is UniverMatch's core competency, but our tracking setup is platform-agnostic. We implement conversion tracking for Google Ads, LinkedIn Ads, and TikTok Ads as well. The technical infrastructure works across platforms.
Can I keep my existing CRM?
Yes. We integrate into your existing system — whether HubSpot, Salesforce, Pipedrive, or another CRM. No vendor lock-in, no system changes. Data flows where your team already works.
Ready?
Let's make your marketing measurable
In a free intro call, we analyze where your tracking setup is leaving potential on the table — and how to fix it together.